Apprentice Final: from the papers

Gruaniad: After 12-week trial, Sir Alan tells former tube manager: 'You're hired'

Mr Campbell dedicated the win to his mother, who brought the family up after his father walked out when he was one. "My mum was there at the final and she was screaming and crying - I think she was on a bigger rollercoaster than me," he said. "I understand the sacrifices she made when we were growing up and I wanted to repay her."

Times: Apprentice winner gets a £100,000 Sugar daddy

Mr Campbell, 27, will earn £100,000 a year in his new role and plans to spend his first month’s salary on a luxury cruise for his mother, Una. Like his new employer, who was brought up in an East End council house, Mr Campbell grew up in East London. He still lives there, in Stratford, with his fiancée and three-year-old daughter.

BBC Magazine: Key lessons from The Apprentice

"It is a business programme, but realistically, a lot of people will see it as a reality programme because there's an elimination process," [Sir A] tells BBC News. "There is a very serious underlying meaning to each programme - a lot of people are going to learn some great business lessons from it."

The Herald: Winning ticket: nice beats nasty for The Apprentice

The grand final of The Apprentice showed nice triumph over nasty, when the 27-year-old transport manager beat Saira Khan, his abrasive, loud-mouthed opponent, to clinch the £100,000-a-year job with Sir Alan's electronics firm, Amstrad.

And some bloke was drooling over interviewing Miriam on 5Live this morning. She seems to be the business man's pin up de jour. Still can't see it meself.